{"id":9361,"date":"2021-08-09T13:49:25","date_gmt":"2021-08-09T20:49:25","guid":{"rendered":"https:\/\/fuentesfidedignas.com.mx\/?p=9361"},"modified":"2021-08-09T13:49:26","modified_gmt":"2021-08-09T20:49:26","slug":"la-salida-de-messi-podria-costarle-137-mde-al-barcelona-en-valor-de-marca","status":"publish","type":"post","link":"https:\/\/fuentesfidedignas.com.mx\/index.php\/2021\/08\/09\/la-salida-de-messi-podria-costarle-137-mde-al-barcelona-en-valor-de-marca\/","title":{"rendered":"La salida de Messi podr\u00eda costarle 137 mde al Barcelona en valor de marca"},"content":{"rendered":"\n<p><strong><em>Los 137 mde proceder\u00edan sobre todo de una ca\u00edda de los ingresos comerciales del club azulgrana, que se ver\u00edan reducidos en 77 mde, y de las ventas de camisetas y otros productos de mercadotecnia, con los que dejar\u00eda de ingresar 43 mde.<\/em><\/strong><\/p>\n\n\n\n<p>Ciudad de M\u00e9xico.- La marcha de Leo Messi podr\u00eda costarle 137 millones de euros (mde) al FC Barcelona en valor de marca, seg\u00fan la consultora Brand Finance, lo que supondr\u00eda una disminuci\u00f3n del 11% respecto la actual valoraci\u00f3n de 1,266 millones de euros.<\/p>\n\n\n\n<p>Los 137 mde proceder\u00edan sobre todo de una ca\u00edda de los ingresos comerciales del club azulgrana, que se ver\u00edan reducidos en 77 mde, y de las ventas de camisetas y otros productos de mercadotecnia, con los que dejar\u00eda de ingresar 43 mde.<\/p>\n\n\n\n<p>El tercer concepto por el que el Barcelona perder\u00eda dinero ser\u00eda en los ingresos por d\u00eda de partido y los resultados en el terreno de juego, con una ca\u00edda de 17 millones.<\/p>\n\n\n\n<p>Seg\u00fan el informe \u201cBrand Finance Football 50 2021\u201d, el Barcelona es la segunda marca de clubes de futbol m\u00e1s valiosa del mundo, tan solo superada por el Real Madrid, con 1,276 millones de euros.<\/p>\n\n\n\n<p>\u201cLa presencia de Messi en el Barcelona sin duda le ha permitido al club atraer seguidores, abonados, mejores jugadores, gerentes, acuerdos comerciales y ganar trofeos. Su partida puede costarle mucho al club y provocar una dolorosa disminuci\u00f3n del valor de la marca\u201d, explica Teresa de Lemus, directora general de Brand Finance Espa\u00f1a.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Los 137 mde proceder\u00edan sobre todo de una ca\u00edda de los ingresos comerciales del club azulgrana, que se ver\u00edan reducidos en 77 mde, y de las ventas de camisetas y otros productos de mercadotecnia, con los que dejar\u00eda de ingresar 43 mde. Ciudad de M\u00e9xico.- La marcha de Leo Messi podr\u00eda costarle 137 millones de [&hellip;]<\/p>\n","protected":false},"author":22,"featured_media":9362,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[39],"tags":[1615,1594,1614],"class_list":{"0":"post-9361","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-noticias-nacionales","8":"tag-barcelona","9":"tag-leo-messi","10":"tag-messi"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La salida de Messi podr\u00eda costarle 137 mde al Barcelona en valor de marca - Fuentes Fidedignas<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fuentesfidedignas.com.mx\/index.php\/2021\/08\/09\/la-salida-de-messi-podria-costarle-137-mde-al-barcelona-en-valor-de-marca\/\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La salida de Messi podr\u00eda costarle 137 mde al Barcelona en valor de marca - Fuentes Fidedignas\" \/>\n<meta property=\"og:description\" content=\"Los 137 mde proceder\u00edan sobre todo de una ca\u00edda de los ingresos comerciales del club azulgrana, que se ver\u00edan reducidos en 77 mde, y de las ventas de camisetas y otros productos de mercadotecnia, con los que dejar\u00eda de ingresar 43 mde. 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