{"id":43704,"date":"2022-10-01T12:37:33","date_gmt":"2022-10-01T18:37:33","guid":{"rendered":"https:\/\/fuentesfidedignas.com.mx\/?p=43704"},"modified":"2022-10-01T12:37:35","modified_gmt":"2022-10-01T18:37:35","slug":"adios-a-las-ventas-por-facebook-desde-hoy-ya-no-se-podran-comerciar-productos","status":"publish","type":"post","link":"https:\/\/fuentesfidedignas.com.mx\/index.php\/2022\/10\/01\/adios-a-las-ventas-por-facebook-desde-hoy-ya-no-se-podran-comerciar-productos\/","title":{"rendered":"Adi\u00f3s a las ventas por Facebook, desde hoy ya no se podr\u00e1n comerciar productos"},"content":{"rendered":"\n<p><strong><em>La empresa se centrar\u00e1 en los reels de Facebook e Instagram ya que el comportamiento de los consumidores tiende cada vez m\u00e1s a la visualizaci\u00f3n de v\u00eddeos cortos<\/em><\/strong><\/p>\n\n\n\n<p>Ciudad de M\u00e9xico.- A partir de este s\u00e1bado 1 de octubre dejaron de estar disponibles las compras en directo a trav\u00e9s de Facebook, por lo que muchos ya no podr\u00e1n comerciar por esta v\u00eda.<\/p>\n\n\n\n<p>Meta, la matriz de Facebook, explic\u00f3 que se centrar\u00e1 en los reels de Facebook e Instagram ya que el comportamiento de los consumidores tiende cada vez m\u00e1s a la visualizaci\u00f3n de v\u00eddeos cortos.<\/p>\n\n\n\n<p>En ese sentido recomend\u00f3 a sus usuarios probar con los reels y los anuncios en reels de ambas redes sociales.<\/p>\n\n\n\n<p>Incluso, plante\u00f3 a\u00f1adir etiquetas a los productos en los reels para facilitar que la gente descubra los productos y considere comprarlos.<\/p>\n\n\n\n<p>La empresa de Mark Zukerberg indic\u00f3 que ya no se podr\u00e1n organizar eventos de compras en directo, independientemente de si ya estaban programados o son nuevos.<\/p>\n\n\n\n<p>Agreg\u00f3 que se puede seguir usando Facebook Live para retransmitir eventos en directo, pero ya no se podr\u00e1n crear selecciones de productos o a\u00f1adir etiquetas a los que aparezcan en los v\u00eddeos.<\/p>\n\n\n\n<p><strong>Instagram, la opci\u00f3n<\/strong><br>Precis\u00f3 que si se tiene una tienda con funci\u00f3n de finalizaci\u00f3n de compra y se quiere organizar eventos de compras en directo en Instagram, pueden configurarse las compras en directo.<\/p>\n\n\n\n<p>\u201cSi quieres guardar un v\u00eddeo en directo que ya grabaste, puedes descargarlo en tu p\u00e1gina de Creator Studio\u201d, a\u00f1adi\u00f3.<\/p>\n\n\n\n<p>En 2020 la plataforma lanz\u00f3 Facebook Live Shopping, una iniciativa que ofreci\u00f3 una forma interactiva de vender art\u00edculos, conectar con la audiencia y conseguir clientes potenciales en directo.<\/p>\n\n\n\n<p>Sin embargo, a partir de este s\u00e1bado ya no est\u00e1 disponible para los usuarios de esta red social.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La empresa se centrar\u00e1 en los reels de Facebook e Instagram ya que el comportamiento de los consumidores tiende cada vez m\u00e1s a la visualizaci\u00f3n de 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