{"id":22140,"date":"2022-01-19T01:08:00","date_gmt":"2022-01-19T08:08:00","guid":{"rendered":"https:\/\/fuentesfidedignas.com.mx\/?p=22140"},"modified":"2022-01-18T19:12:00","modified_gmt":"2022-01-19T02:12:00","slug":"esta-iniciativa-digitalizara-las-empresas-de-mujeres-en-mexico-y-latinoamerica","status":"publish","type":"post","link":"https:\/\/fuentesfidedignas.com.mx\/index.php\/2022\/01\/19\/esta-iniciativa-digitalizara-las-empresas-de-mujeres-en-mexico-y-latinoamerica\/","title":{"rendered":"Esta iniciativa digitalizar\u00e1 las empresas de mujeres en M\u00e9xico y Latinoam\u00e9rica"},"content":{"rendered":"\n<p><strong><em>Dentro del ecosistema emprendedor y las pymes solo el 18% de son lideradas por mujeres, por lo que SheTrades las adaptar\u00e1 al nuevo mundo digital <\/em><\/strong><\/p>\n\n\n\n<p>El gigante del comercio electr\u00f3nico Mercado Libre y el Centro de Comercio Internacional (ITC) anunciaron una alianza para impulsar la digitalizaci\u00f3n y el acceso al mercado de 3 millones de empresas lideradas por mujeres en M\u00e9xico y Latinoam\u00e9rica. <\/p>\n\n\n\n<p>Esto se llevar\u00e1 a cabo a trav\u00e9s de la iniciativa SheTrades para capacitar a mujeres que lideran compa\u00f1\u00edas en M\u00e9xico, Argentina, Chile, Colombia y Brasil y de esta forma ayudarlas a incursionar en el comercio electr\u00f3nico.<\/p>\n\n\n\n<p>\u201cCon nuestro ecosistema potenciamos la comunidad emprendedora y a las pymes, pero nos preocupa que solo el 18% de ellas son lideradas por mujeres. Hay una gran oportunidad para que el liderazgo femenino evolucione m\u00e1s r\u00e1pido y estamos convencidas que iniciativas como esta son el camino\u201d, declar\u00f3 Alehira Orozco, Gerente Senior de Relaciones Gubernamentales de Mercado Libre M\u00e9xico.<\/p>\n\n\n\n<p>El comercio electr\u00f3nico en M\u00e9xico alcanz\u00f3 los 316,000 millones de pesos en 2020, lo que signific\u00f3 un crecimiento de 81% en comparaci\u00f3n con el a\u00f1o anterior, de acuerdo con el Reporte \u201cVenta Online 2021\u201d, elaborado por la Asociaci\u00f3n Mexicana de Venta Online (AMVO).<\/p>\n\n\n\n<p>Sin embargo, los avances tecnol\u00f3gicos no siempre implican avances en la igualdad para las mujeres, que persistentemente van rezagadas en lo que respecta al acceso y uso del mercado digital.<\/p>\n\n\n\n<p>\u201cEl Covid-19 ha cambiado la forma en la que hacemos negocios: ha acelerado la necesidad de que las empresas se digitalicen para sobrevivir y mejorar su resiliencia ante los impactos econ\u00f3micos\u201d, dijo Vanessa Erogbogbo, Jefa de Cadenas de Valor Sostenibles e Inclusivas en el Centro de Comercio Internacional.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dentro del ecosistema emprendedor y las pymes solo el 18% de son lideradas por mujeres, por lo que SheTrades las adaptar\u00e1 al nuevo mundo digital El gigante del comercio electr\u00f3nico Mercado Libre y el Centro de Comercio Internacional (ITC) anunciaron una alianza para impulsar la digitalizaci\u00f3n y el acceso al mercado de 3 millones de [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":22141,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[33,36],"tags":[232],"class_list":{"0":"post-22140","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-igualdad-sustantiva","8":"category-semanales","9":"tag-igualdad-sustantiva"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Esta iniciativa digitalizar\u00e1 las empresas de mujeres en M\u00e9xico y Latinoam\u00e9rica - Fuentes Fidedignas<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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